Wottagirl Multi-Platform Social Media Content Calendar (Instagram | YouTube | LinkedIn)
This project presents a structured content calendar for Wottagirl across three major social platforms – Instagram, YouTube, and LinkedIn. The calendar maps out weekly posting schedules, goals (awareness, engagement, conversion), audience targeting, and content formats such as reels, stories, educational posts, giveaways, and product promotions.
Since the official LinkedIn profile for Wottagirl was not available, I created an assumed professional strategy tailored for that platform. The LinkedIn calendar focuses on thought leadership, workplace culture highlights, industry insights, and partnership-driven posts, aligning with how a lifestyle and fragrance brand might position itself for professional networks.
This ensures that Wottagirl’s brand voice is consistent across consumer-driven (Instagram, YouTube) and professional (LinkedIn) audiences, strengthening reach, engagement, and conversions across diverse digital touchpoints.
14 Aug 2025
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