Wottagirl Multi-Platform Social Media Content Calendar (Instagram | YouTube | LinkedIn)
💡 Project Description
Overview:
A structured content calendar for Wottagirl across Instagram, YouTube, and LinkedIn, outlining weekly posts, goals (awareness, engagement, conversion), audience targeting, and content types like reels, stories, and product promotions.
Objective:
To build a unified content strategy that enhances brand consistency, engagement, and conversions across consumer and professional platforms.
Platform Focus:
Instagram & YouTube: Lifestyle-driven, visually engaging content to boost awareness and interaction.
LinkedIn: Assumed a professional strategy since the official page was unavailable, focusing on thought leadership, culture, and partnership-driven content to align Wottagirl for business audiences.
Outcome:
Created a cross-platform strategy ensuring a consistent brand voice and stronger digital presence across diverse audiences.
🧰 Tools & Methods:
Content planning • Social media research • Platform-specific analysis • Audience segmentation
📊 Skills Showcased:
Social media strategy • Brand communication • Content creation • Strategic planning
22 Oct 2025
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