Competitor Analysis and Customer Persona for Vivo
I created a project analyzing three major smartphone brands — Vivo, Samsung, and Xiaomi. The study focused on their product offerings, business models, target customers, unique selling propositions, pricing strategies, trust-building methods, and selling channels. In addition, I designed customer personas for each brand to reflect real consumer segments and their preferences. To strengthen the research, I explored Instagram to observe digital conversations and user trends. This approach allowed me to reverse engineer how customers engage with smartphone brands and what influences their choices.
25 Aug 2025
Keywords
Customer Persona
Competitor Research
Reverse Engineering
Brand-Customer Connection
Vivo
Samsung
Xiaomi
target customers
product offerings
smartphone
mobile technology
