💡 Project Description

📄 Overview:
I analyzed three major smartphone brands — Vivo, Samsung, and Xiaomi — focusing on their product offerings, business models, target customers, unique selling propositions, pricing strategies, trust-building methods, and selling channels. I also created customer personas for each brand to represent real consumer segments and preferences.

🎯 Objective:
To understand how each brand positions itself in the smartphone market and how consumer behavior and digital engagement influence purchasing decisions.

🧰 Methodology & Tools:

Instagram research: Monitored digital conversations, trends, and user engagement

Market analysis: Compared products, pricing, and distribution channels

Customer persona creation: Developed personas reflecting real user segments

📊 Market Insight:
The project highlighted how brand strategies, trust-building, and digital engagement shape consumer preferences across Vivo, Samsung, and Xiaomi.

✅ Outcome:
Delivered actionable insights on brand positioning, customer targeting, and engagement strategies, showing how each brand appeals to its audience.

📌 Skills Showcased:
Competitor research • Customer persona creation • Consumer insight generation • Social media analysis • Strategic writing