What is Marketing funnel ?
I created this marketing funnel in Canva to visually explain the stages of the digital marketing journey.
TOFU (Awareness/Interest): Building brand awareness through educational, engaging content.
MOFU (Consideration/Desire): Nurturing leads with detailed resources like case studies and demos.
BOFU (Action): Converting prospects with testimonials, clear calls-to-action, and pricing.
Loyalty: Retaining customers by offering post-purchase support and exclusive offers.
This funnel illustrates how businesses guide potential customers from first discovering a brand to becoming loyal advocates.
20 Sep 2025
Keywords
Digital Marketing
Marketing Funnel
TOFU (Top of Funnel)
MOFU (Middle of Funnel)
BOFU (Bottom of Funnel)
Brand Awareness
Customer Loyalty
Conversion Strategy
Customer Journey
