💡 Project Description

📄 Overview:
I created a digital marketing funnel in Canva to visually explain the stages of the customer journey, from awareness to loyalty.

🎯 Objective:
To illustrate how businesses guide potential customers through each stage of the marketing journey and convert them into loyal advocates.

🧰 Methodology & Tools:

Canva: Designed a clear, visual marketing funnel

Defined stages of the funnel: TOFU, MOFU, BOFU, and Loyalty

Explained key strategies and content types for each stage

📊 Funnel Stages:

TOFU (Awareness/Interest): Build brand awareness with educational, engaging content

MOFU (Consideration/Desire): Nurture leads with resources like case studies and demos

BOFU (Action): Convert prospects using testimonials, clear CTAs, and pricing

Loyalty: Retain customers through post-purchase support and exclusive offers

✅ Outcome:
Created a visually intuitive funnel that demonstrates how businesses move customers from discovery to loyalty, making marketing strategies easier to understand.

📌 Skills Showcased:
Marketing strategy • Customer journey mapping • Visual communication • Funnel design • Canva proficiency