💡 Project Description

FAVORI – Lumi Leather Baguette Promo Launch 

📄 Overview

Designed a minimal and elegant promotional reel for FAVORI, showcasing the Lumi ladies’ leather baguette in three refined color variants—Ivory, Mauve, and Caramel.

This mock project focuses on luxury product presentation using clean layouts, smooth transitions, and strong brand hierarchy to create a premium visual experience suitable for social media.

🎯 Objective

To highlight the Lumi handbag’s design and color range in a short, impactful format while maintaining a sophisticated, high-end brand aesthetic that appeals to modern women shoppers.

📱 Platform Focus

Instagram Reels & Feed

(Mobile-optimized vertical format with minimal text, calm animations, and clear product focus)

✨ Outcome

Created a refined, scroll-stopping reel that presents the same product in multiple colorways through smooth transitions, reinforcing brand consistency and luxury appeal while demonstrating strong visual storytelling.

🧰 Tools Used

Canva • Product imagery • Minimal typography • Brand-aligned color palette • Subtle animations

📊 Skills Demonstrated

Luxury product design • Social media creative design • Canva video creation • Brand hierarchy & typography • Fashion & accessories marketing • Visual storytelling