💡 Project Description

Overview:
A comparative study of Lenskart and Titan Eye+, two leading eyewear brands in India, analyzing their positioning, product strategies, and customer engagement approaches.

Objective:
To understand how Lenskart differentiates itself from Titan Eye+ in terms of accessibility, innovation, and brand experience.

Brand Focus:

Lenskart: Affordable and tech-driven, offering features like 3D try-on and home eye tests through strong online platforms. Appeals to trendy, budget-conscious customers nationwide.

Titan Eye+: A premium, heritage-backed brand under TATA, emphasizing quality, reliability, and in-store experiences for discerning urban customers.

Market Insight:
Lenskart excels in digital innovation and affordability, while Titan Eye+ stands out for trust, craftsmanship, and offline reach.

Outcome:
Revealed how Lenskart’s innovation vs Titan Eye+’s legacy shapes brand perception and customer loyalty in India’s eyewear market.

🧰 Tools & Methods:
Market research • Brand comparison • Online marketplace analysis • Consumer behavior study

📊 Skills Showcased:
Competitor research • Brand analysis • Consumer insight generation • Strategic presentation