Competitor Analysis and Customer Persona for Air India
I created a project analyzing three major airlines — Air India, IndiGo, and Akasa Air. The study focused on their product offerings, business models, target customers, unique selling propositions, pricing strategies, trust-building methods, and selling channels. Along with this, I developed customer personas for each brand to bring a more human-centered perspective. To gain deeper insights, I also used Instagram for reverse engineering, which helped me understand customer behavior and brand interactions more closely.
25 Aug 2025
Keywords
Customer Persona
Competitor Research
Reverse Engineering
Instagram Trends
Airline Marketing
Brand-Customer Connection
Air India
IndiGo
Akasa Air
Target Customers
USP
