💡 Project Description

Social Media Creative: Wottagirl New Launch Ad

📄 Overview:
Independent creative production of a short-form vertical social media ad concept for Wottagirl’s new perfume launch, designed to capture the brand’s fresh, feminine, and confident vibe through elegant visuals, smooth motion, and pastel aesthetics. This mock project explores how modern design and storytelling can elevate a beauty brand’s digital presence.

🎯 Objective:
To design a visually captivating mini perfume ad that introduces Wottagirl’s new fragrance while highlighting a Buy One Get One offer — crafted to boost brand visibility, purchase intent, and audience engagement through emotionally appealing and modern visuals. 

📱 Platform Focus:
Instagram Reels & YouTube Shorts (9:16 format) — optimized for mobile viewing with soft transitions, pastel tones, and text overlays emphasizing “New Launch” and “Buy One Get One.” The design maintains brand elegance while ensuring strong visual appeal for short-form content.

✨ Outcome:
Created a vibrant, fragrance-inspired social media ad blending femininity, freshness, and elegance. The visuals highlight the Buy One Get One concept while reinforcing Wottagirl’s youthful and expressive identity, showcasing proficiency in Canva-based ad design, brand alignment, and smooth animation flow.

🧰 Tools & Methods:
Canva (design, animation, sequencing) • Feminine pastel color palette • Glow accents & floral detailing • Modern typography with cursive highlights • Smooth motion & shimmer transitions

📊 Skills Showcased:
Creative direction & concept visualization • Social media ad design (Reels/Shorts) • Canva motion graphics & sequencing • Visual storytelling & layout composition • Promotional design • Aesthetic brand presentation

📘 Reflection:
This project helped me explore how motion, color, and composition can work together to create an emotional connection in beauty branding. I learned how to balance visual elegance with marketing intent, and it strengthened my confidence in using Canva for storytelling-based ad design