💡 Project Description

📄 Overview:
I analyzed three major OTT platforms — JioHotstar, ZEE5, and SonyLIV — focusing on their product offerings, business models, target customers, unique selling propositions, pricing strategies, trust-building methods, and selling channels. I also created customer personas for each platform to highlight how different audiences engage with digital entertainment.

🎯 Objective:
To understand how each OTT platform positions itself in the market and how viewer behavior and digital engagement influence content consumption and brand loyalty.

🧰 Methodology & Tools:

Instagram research: Observed digital conversations, trends, and audience interactions

Market analysis: Compared products, pricing, and distribution channels

Customer persona creation: Developed personas reflecting real viewer segments

📊 Market Insight:
The project revealed how platform strategies, content offerings, and digital engagement shape consumer preferences across JioHotstar, ZEE5, and SonyLIV.

✅ Outcome:
Provided actionable insights on platform positioning, audience targeting, and engagement strategies, showing how each OTT brand connects with its viewers.

📌 Skills Showcased:
Competitor research • Customer persona creation • Consumer insight generation • Social media analysis • Strategic writing