Competitor Analysis and Customer Persona for JioHotstar
I created a project analyzing three major OTT platforms — JioHotstar , ZEE5, and SonyLIV. The study focused on their product offerings, business models, target customers, unique selling propositions, pricing strategies, trust-building methods, and selling channels. Along with this, I developed customer personas for each platform to highlight how different audiences engage with digital entertainment. To gain deeper insights, I also used Instagram for reverse engineering, which helped me understand viewer behavior, content preferences, and brand interactions more effectively.
25 Aug 2025
Keywords
Customer Persona
Competitor Research
Reverse Engineering
Brand-Customer Connection
Airline Marketing
OTT platforms
ZEE5
JioHotstar
SonyLIV
