The campaign, titled “Don’t Just Watch, Be There! This IPL, Feel the Roar”, was designed to build massive anticipation and drive ticket sales for IPL 2026. The theme revolves around the idea that while millions will watch the matches on TV, only a few thousand fans will have the chance to say, “I was there.” The core goal of the campaign was to generate excitement, ensure continuous fan engagement, and emotionally prepare fans to purchase tickets as soon as sales opened.

The key message guiding the campaign was: “Feel the roar. Be part of the war. Get ready to secure your seat.” The target audience included cricket fans between 15 and 40 years of age, IPL superfans, and active social media sports communities who engage daily with digital cricket content.

For execution, multiple tools and resources were used. Canva was applied to create static posts, browser-style carousel slides, and animated graphics, while InShot was used for editing reels with smooth transitions, trending audio, and visual effects. Instagram served as the primary platform for publishing and promoting the campaign, with reference to the official @iplt20 page for branding consistency and inspiration. 📅 Day 1–7 Campaign Summary

Day 1 (Static Post): Build hype for IPL 2026 with teaser about upcoming matches.

Day 2 (Carousel): Announce schedules with date, venue, and match details.

Day 3 (Carousel – Team Announcement): Reveal expected XI, create buzz, push ticket updates.

Day 4 (Reel): Engagement reel with fan excitement + ticket sales CTA.

Day 5 (Reel): Fan predictions and opinions, promote limited ticket availability.

Day 6 (Reel): Squad-tagging and stadium vibes reel, push ticket urgency.

Day 7 (Animated Post): Final call for tickets with urgency-focused animation.

This 7-day Instagram campaign successfully blended hype, information, and fan engagement to create excitement for IPL 2026, while keeping the main focus clear: pushing ticket sales and ensuring fans don’t just watch, but truly feel the roar of the IPL.