💡 Project Description

Overview:
A comparative analysis of two leading oral care brands in India — Colgate and Pepsodent — examining their positioning, product range, and marketing strategies.

Objective:
To understand how both brands differentiate themselves in the Indian oral care market.

Brand Focus:

Colgate: Trusted global leader emphasizing dentist-endorsed cavity protection.

Pepsodent: Focuses on antibacterial care, fresh breath, and innovative oral formulas.

Market Insight:
Colgate drives loyalty through trust and heritage, while Pepsodent appeals to health-conscious consumers through innovation and antibacterial positioning.

Outcome:
Revealed how brand trust (Colgate) vs innovation (Pepsodent) influences consumer preference in India’s oral care space.

🧰 Tools & Methods:
Market research • Competitor analysis • Consumer behavior study • Online brand comparison

📊 Skills Showcased:
Brand analysis • Consumer insight generation • Strategic writing • Competitive positioning