Project: Beatxp – Meta Ads Campaign Concept

As part of my MyCaptain syllabus, I created a 24 hour dummy campaign concept for Xpods/smartwatch, a premium wireless earbuds brand designed for music lovers, young professionals, and tech enthusiasts.

The goal was to design static ad creatives that showcased the product features in a clean, engaging, and aspirational way. I focused on highlighting sound quality, battery life, seamless connectivity, and comfort through sharp copy and modern visuals that resonate with an audience that lives on playlists and productivity.

Each creative carried a confident and stylish tone, reflecting the lifestyle of people who start their mornings with music and end their nights with podcasts. The idea was simple, make Xpods/smartwatch feel less like a gadget and more like an everyday essential for those who live in rhythm.

The project was completed within 24 hours, combining creativity, clarity, and strategy. As they say, good things come to those who hustle, and this campaign proved that sound ideas can travel far and loud.