🧩 About the Client

A productivity and accountability coaching service for entrepreneurs, founders, and executives. Known for its psychology-backed methodology and personal coaching model, it wanted to expand beyond word-of-mouth traffic and become discoverable through search.

⚠️ Challenges

🔵 Traffic depended heavily on the founder’s personal brand
🔵 “Accountability coaching” lacked search clarity and was confused with generic “accountability partners”
🔵 No commercial pages ranking in SERPs
🔵 Informational blog content existed but lacked optimization and reach
🔵 Complex custom-built site with major technical SEO issues
🔵 Split traffic between the www and non-www versions of the domain as both existed

🎯 Goals

🔵 Increase organic visibility and traffic through SEO
🔵 Establish authority in the productivity + entrepreneurship niche
🔵 Rank for commercial keywords like “accountability coaching”
🔵 Optimize and expand informational content
🔵 Consolidate domain traffic and fix critical technical issues

🧠 Strategy

🔵 Commercial & Informational Content

Optimized homepage for “accountability coaching” → Ranked Top 5 within 2 months

Published 30 blogs between Aug 2023–Mar 2024 covering productivity, motivation, communication, leadership, and entrepreneur-specific pain points.

Targeted search queries like “how to get into flow state,” “how to recover from burnout,” “smart goals for business,” etc.

Interlinked blogs with CTAs and improved internal linking for higher engagement.

🔵 Technical SEO

Identified and fixed domain split issue by redirecting non-www version to www version .

Improved site architecture, sitemap setup, canonicalization, and removed duplicate pages.

Performed detailed audits and addressed broken pages, alt tags, and page speed issues.

🔵 Strategic Link Building

Secured 48 backlinks from DR 40–70+ domains via targeted outreach and content promotion.

🔵 YouTube SEO

Developed a full YouTube SEO and content plan within 1 week, despite having no prior experience.

Included: keyword research, video optimization checklist, production process, and insights from a YouTuber with 1M+ subs.

Received direct praise from the client and internal superiors for proactive execution.

📈 Results Snapshot

✅ Impact

🔵 Transformed a brand-led business into a discoverable product with a scalable SEO strategy
🔵 Established topical authority around accountability and entrepreneurship
🔵 Drove homepage traffic through high-intent commercial keywords
🔵 Created a fully executable YouTube strategy from scratch
🔵 Received strong feedback from client:

“Teaming up with Boringmarketing.com is a game-changer… Already pushed us to new heights.”