🧩 About the Client

A SaaS product that uses AI to turn text into professional-looking presentation slides within seconds. Initially available as a Google Slides add-on, the tool caters to a broad audience—educators, marketers, students, and business professionals. Despite strong product-led growth and 50K+ monthly branded visitors, the site lacked non-branded organic visibility and industry authority.

⚠️ Challenges

🔵 Heavy reliance on branded traffic and word-of-mouth.
🔵 No blog or top-funnel content for search visibility.
🔵 Limited awareness of Text-to-Presentation capability.
🔵 Poor keyword coverage for competitor and long-tail searches.

🎯 Goals

🔵 Increase non-branded organic traffic through SEO.
🔵 Improve domain authority and credibility.
🔵 Capture high-intent and competitor-brand traffic.
🔵 Establish SEO as a long-term acquisition channel.

🧠 Strategy

1. SEO Foundation + Informational Content

Created 28 SEO-optimized blogs targeting informational queries (“how to make a Google Slide vertical,” “PowerPoint vs Google Slides,” etc.).

Focused on keyword gaps and user needs across the funnel.

Results: Blog traffic grew from 0 to 82K/month in under a year.

2. Programmatic SEO

Built 10+ automated comparison pages (e.g., “Competitor vs SaaS tool”) targeting competitor brand keywords.

Drove discovery among unaware users.

Result: These pages alone brought 68K/month in traffic by Nov 2023.

3. Link Building & Authority Boost

Executed a zero-cost guest posting campaign.

Earned 21 backlinks from high-DR (40–80+) sites via guest posting and partnerships.

Increased Domain Rating from 43 → 58 in 6 months.

4. International SEO

Implemented subfolders + hreflang + language tags for 21+ languages.

Leveraged auto-translation tech without human translators.

Quadrupled international traffic & doubled CTR in 4 months.

📈 Results Snapshot

✅ Impact

312% increase in total traffic in 6 months.

Strategy continued to compound even after engagement ended, showing strong foundational success - 8.9X traffic growth over 18 months (30K → 267K/month)

Proved the power of combining content strategy, SEO, programmatic SEO, and technical SEO (international SEO).