Over the past 2 years, I led the creation and review of 100+ SEO strategies across 25+ industries using the AREP (Audit, Research, Execution, Projections) framework. The framework was designed to identify gaps, build scalable organic growth plans, and align SEO with business goals. I also reduced the  sprint timelines from 30 days to just 15 through process improvements.

🧠 Strategy Design & Execution

🔵 Delivered 20 full SEO strategies (sprints) across industries like Tech, SaaS, AI, Finance, Insurance, Health, Marketing, Crypto, and eCommerce
🔵 Created one-year SEO roadmaps customized to each business's funnel, intent, and ICP
🔵Performed detailed technical audit and keyword research, mapping them into intent-based clusters, and built targeted keyword strategies.
🔵 Helped convert 11+ sprints into retained SEO execution projects.
🔵 Earned the “Best Sprint Award” within 3 months of joining, along with a company-sponsored staycation.

🧩 Sprint Reviews & Team Mentorship

🔵 Reviewed and scored 80+ sprints developed by other SEOs
🔵 Mentored a team of 20+ sprinters, offering structured feedback and quality benchmarks
🔵 Improved keyword strategies by manually auditing research for accuracy, intent, and relevance
🔵 Provided actionable feedback that helped elevate the overall sprint output quality across the team

⚙️ Process Optimization & SOP Building

Reduced sprint delivery time by 50%—from 30 to 15 days—by overhauling sprint operations and SOPs.
🔵 Rebuilt the AREP Audit process—shifting from data-dump audits to actionable, insight-driven audits using GSC, crawl data, and manual evaluations.
🔵 Updated the existing AREP SOP and created a self-review checklist for sprint creators to ensure quality and keyword alignment before final reviews.
🔵 Redesigned the keyword research SOP—introducing clearer steps for identifying seed keywords, understanding search intent, clustering by topic, and mapping to the correct URLss
🔵 Improved the execution roadmap by prioritizing actions based on business impact, SEO health, and content ROI.
🔵 Revamped the client presentation slide deck for stronger storytelling, visual clarity, and strategic alignment.