🧩 About the Client

Boring Marketing is an SEO and growth marketing agency focused on helping eCommerce and SaaS businesses scale organic visibility. This was a ground-up SEO project to build visibility, content authority, and backlink profile for their new website.

⚠️ Challenges

🔵 Brand-new website with minimal content and no traffic
🔵 No defined site architecture or indexable pages
🔵 Needed to scale SEO content across SaaS and eCommerce niches
🔵 Low Domain Rating (DR 15) and zero backlinks
🔵 No discoverability for non-branded keywords

🎯 Goals

🔵 Build the SEO foundation from scratch
🔵 Increase non-branded impressions and ranking keywords
🔵 Scale high-quality blogs and resources for visibility
🔵 Improve DR through strategic backlinks
🔵 Build SEO credibility to drive inbound leads

🧠 Strategy

🔵 Content & Keyword Strategy

Published 44 blogs between Oct 2024 and Feb 2025 targeting high-intent SaaS and eCommerce SEO topics.

Covered themes like conversion rate optimization, technical SEO, content marketing, Shopify SEO, keyword mapping, semantic terms, and more.

Created dedicated blog templates, resources folders, and collaborated with designers/devs for SEO-ready sections.

Led a team of 5 juniors/trainees—reviewed drafts, enforced formatting consistency, and aligned content with brand tone.

🔵 SEO Architecture & OnPage

Defined core site structure, resource hubs, and folder hierarchy.

Implemented basic SEO for pages: meta tags, canonical tags, pagination, image optimization, breadcrumbs, and schema.

🔵 Link Building

Reviewed and shortlisted outreach prospects.

Acquired ~40 backlinks from high DR (30–70+) sites.

Result: Domain Rating improved from 15 → 38 in 6 months.

🔵 Technical Fixes

Collaborated with devs on issues like robots.txt, alt tags, 404s, image sizes, and broken JS files.

Resolved orphan pages, improved internal linking, and ensured blogs were crawlable/indexable.

📈 Results Snapshot

✅ Impact

🔵 Transformed a brand-new domain into a discoverable SEO brand in 6 months
🔵 Built a scalable foundation for future organic lead generation
🔵 Achieved consistent traffic growth through non-branded, high-intent keywords
🔵 Led content production, SEO implementation, and backlink growth end-to-end
🔵 Positioned Boring Marketing as a credible thought leader in organic growth for SaaS and eCom businesses