Industry: Trucking and logistics
Location: United States
Product: SaaS platform for CDL driver recruitment and DOT compliance
 

Client

The company is a US-based SaaS platform that helps trucking and logistics companies hire CDL drivers and manage driver compliance with DOT regulations. They offer tools for applicant tracking, employment verification, digital document management, and more. Their target customers include fleet managers, recruiters, and HR teams in small to mid-sized trucking companies.

The Problem

Before we stepped in, the company had:

✅ Blogs published, but without a clear intent

❌ No strategic approach to keyword selection

❌ Low organic visibility for their blog section

❌ Content that was too generic or broad

Despite having a strong SaaS product, they were missing out on valuable search traffic.

What We Did

The fix was simple, but strategic.

1. We Focused on Blog Topics That Actually Matter

We didn’t chase fluff or high-volume vanity keywords. Instead, we:

- Picked hyper-relevant topics tied directly to trucking, recruiting, and compliance
- Prioritized search intent, every post had to solve a real problem
- Focused on "how to", compliance checklists, and guides that target audiences were actively searching for

2. We Published Consistently

Just 4 focused blogs per month and strictly no content dumping.

Each post was written to:

- Educate fleet managers and recruiters
- Link internally to relevant landing pages and blog pages 
- Build topical authority in niche areas like DQ files, DOT rules, or driver retention

Examples of High-Intent Blog Topics

We created blog posts around relevant search topics, like

• How much it cost to hire a truck driver
• Types of CDL endorsements
• DOT record keeping requirements
• DOT recordkeeping checklist
• What is the return-to-duty process
• Recruiting strategies for trucking companies
• How to recruit CDL drivers
• FMCSA Safety Score
• many more

These weren’t just blogs, they were answers to real-world questions the audience was typing into Google.

Result

✅ Blog traffic increased by 78%

✅ Organic impressions jumped from 338K to 1.09M

✅ Average CTR improved from 1.2% to 2.2%

✅ Multiple posts gained 500+ clicks

✅ Internal linking boosted time on site and funnel movement

Key Takeaways

- Publish less, but make it count

- Content that solves > content that sells

- Blogs should support your product, not sit in a silo

- Niche, value-rich content drives sustainable SEO wins