Industry: Trucking and logistics
Location: United States
Product: SaaS platform for CDL driver recruitment and DOT compliance
 

Client

The company is a US-based SaaS platform that helps trucking and logistics companies hire CDL drivers and manage driver compliance with DOT regulations. They offer tools for applicant tracking, employment verification, digital document management, and more. Their target customers include fleet managers, recruiters, and HR teams in small to mid-sized trucking companies.

They were growing fast, but their online visibility wasn’t keeping up.

Problem

Despite having a solid product, the company’s organic performance was not great.  On dialing up, we found that: 

- Anchor/ Jump URL: Their main service page used anchor links to explain multiple offerings. This confused Google and users as well, and made it hard to rank for any specific keywords.

- No structure for search terms: They didn’t have pages targeting their commercial keywords like “DQ file management” or “truck driver recruitment software.” These were the core features they provided. 

-  Low visibility vs. major competitors: They weren’t ranking for key industry terms, especially compared to legacy players.

- Compliance messaging was unclear: Their recruiting product had a clear pitch, but the compliance side didn’t. Visitors didn’t “get it” quickly.

Strategy

We knew we had to fix the foundation first, then grow traffic.

1. Created New Landing Pages: 
We built dedicated SEO pages based on their features for

• Truck driver recruiters
• Truck driver management software
• DQ File Management
• DOT compliance software
• DOT employee verification
• Electronic document management system

Each one targeted specific commercial keywords to help Google understand what the page was about and give users exactly what they were looking for.

2. Recommended Competitor Comparison Pages:
We recommended creating dedicated comparison pages / competitor alternative pages , such as

• Competitor 1 V/s My Client
• Competitor 2 V/s My Client
• Competitor 3 V/s My Client

These pages help potential customers make informed decisions, and give us a chance to rank for branded competitor keywords.

3. Built Helpful & Intent Driven Blog Content:
We created blog posts around relevant search topics, like

• How much it cost to hire a truck driver
• Types of CDL endorsements
• DOT record keeping requirements
• DOT recordkeeping checklist
• What is the return-to-duty process
• Recruiting strategies for trucking companies
• How to recruit CDL drivers
• FMCSA Safety Score
• many more

All of this content supported the main landing pages and answered real questions/problems recruiters were searching for on Google.

Results (in just 6 months)

• Over 330K search impressions
• Increased overall 40% organic traffic (as per GSC)
• Traffic (as per Ahrefs) increased by 275%
• Top 5 rankings for 315 keywords

What This Shows

- If you want to rank, your site needs dedicated pages for each service
- Start with product intent. Build service pages for bottom-funnel terms before chasing awareness.
- Clear, simple language wins, especially in a complex industry like compliance
-  Comparison pages are a powerful way to rank for competitor terms

This project proves that even in a niche B2B space, strategic SEO can change the game, especially when paired with smart positioning and clear content.