Author: Sruthakeerthi Shenoy
Campaign Duration: 3 Months
Project Link: Marketing Campaign – Headspace

🎯 Objective

To design a comprehensive marketing campaign for Headspace, focusing on enhancing brand awareness and user engagement over a three-month period.​

📈 Campaign Strategy

The campaign is structured over a three-month period, aiming to:​

Increase brand visibility and user engagement.

Highlight Headspace's unique offerings and tone.

Appeal to the identified customer persona through tailored messaging.

📌 Key Takeaways

Understanding and leveraging Headspace's brand personality and tone are crucial for campaign success.

Identifying and targeting the appropriate customer persona enhances engagement.

A structured, three-month approach allows for sustained brand promotion and user interaction.