Objective

To develop a thoughtful and educational content strategy that highlights Ariro’s commitment to safe, Montessori-based, eco-friendly toys for babies and toddlers.

Goal

Build brand awareness among new and expecting parents.

Position Ariro as a trusted expert in early childhood development and Montessori learning.

Drive website traffic and increase product discovery through valuable, SEO-optimized content.

Tools Used

Notion (for strategy planning and content tracking)

SEO tools (for keyword research and content optimization)

Parenting blogs and Montessori resources (for research and insights)

Content Approach

Tone: Warm, reassuring, informative, and expert-backed.

Key Focus Areas:

Educating parents on the benefits of Montessori learning.

Emphasizing the importance of natural, safe materials for babies.

Showcasing real parent stories and testimonials.

Key Takeaway for the Audience

After engaging with Ariro Toys’ content, the audience should:

Feel Educated – Understand the importance of Montessori toys and safe play.

Feel Reassured – Trust Ariro as a caring, expert-led brand for their child's early years.

Feel Inspired – Be motivated to choose better, safer toys for their children’s development.