Objective

To create an attention-grabbing static Instagram ad for Toothsi, showcasing its clear aligner service as a simple, modern, and pain-free way to achieve a perfect smile.

Goal

Raise brand awareness among young adults seeking smile correction.

Position Toothsi as a convenient, at-home alternative to traditional braces.

Drive curiosity and encourage users to explore Toothsi’s services.

Tools Used

Notion (for concept planning and feedback)

Canva (for designing the visual ad)

Instagram Ads Library (for understanding ad styles and best practices)

Content Approach

Tone: Friendly, youthful, and confident.

Visual Style: Clean, minimalistic with a strong focus on the smile and aligner.

Message: Easy, pain-free, and customized smile solutions — delivered to your doorstep!

Key Takeaway for the Audience

After viewing the ad, the audience should:

Feel Curious – Want to know more about how Toothsi works.

Feel Assured – See it as a safe, easy, and stylish alternative to traditional braces.

Feel Motivated – Take the next step toward booking a consultation or visiting the website.