Project: Pigeon Forge Plus (PFP)
Timeline: July 2024 – April 2025
Role: Junior SEO Specialist (Execution Lead – Listings, Video, Pinterest)

🧠 About

Pigeon Forge Plus is a local discovery platform that helps tourists explore Pigeon Forge — from attractions and hotels to food and hidden gems. It was launched as a content-rich sister brand to Pigeon Forge Snow, aiming to scale organic discovery across search and visual platforms.

🚧 Challenges

🔵New domain in a competitive local SEO space

🔵Existing pages stuck on Page 2 or 3 due to lack of authority

🔵Rendering issues affected indexability

🔵Needed to expand presence on visual platforms (YouTube, Pinterest).

🎯 Goals

🔵Scale high-quality, SEO-optimized listings across the site

🔵Improve domain authority and crawlability

🔵Build presence across YouTube and Pinterest

🔵Drive consistent non-branded organic traffic

🚀 Strategy

🔵Deploy 400+ listings with unique metadata using programmatic SEO and update schema

🔵Improve page structure, interlinking, and UX for listings

🔵Target long-tail keywords through blogs and video content

🔵Use Pinterest and YouTube to expand off-page visibility

⚙️ Execution (My Role)

🔹 Content Structuring at Scale

-Generated 400+ titles & descriptions via Claude + Sheets

-Built internal linking between category and sub-category pages

-Fixed missing meta tags, headers & alt text to improve crawlability

🔹 Technical & Structured Data Fixes

-Added Schema.org markup and validated via Rich Results Test

-Flagged & helped resolve plugin-related rendering issues

🔹 YouTube & Pinterest Optimization

-Conducted video keyword research & optimized titles, tags, descriptions

-Helped grow channel visibility — 4 videos hit 5K+ views

-Created Pinterest-ready content aligned with trending search visuals

🔹 Strategic Content Input

-Identified content gaps using competitor and SERP analysis

-Advised blog and video topics based on keyword trends

📈 Results Snapshot

✅ Impact

🚀 Contributed to scaling SEO across 400+ pages with strong metadata

🧩 Improved UX and crawlability through internal linking and on-page fixes

🎥 Boosted YouTube channel through metadata optimization

📌 Brought in off-page visibility by launching Pinterest content

🌐 Helped build a solid SEO foundation for a new domain in a tough niche

👩‍💻 Final Takeaway

This project helped me understand how to scale SEO with structured systems, create discoverable content for both search and visuals, and drive results across multiple platforms — all while collaborating cross-functionally with writers, editors, and video teams.