📍 Project Duration: Oct 2024 – April 2025
👩‍💻 Role: Junior SEO Specialist → Project Lead

🧩About the Brand

Boring Marketing is a performance-driven marketing agency focused on helping brands grow organically through proven SEO and content strategies. Known for taking a “zero-fluff” approach, BM practices what it preaches — and wanted its own blog to reflect that.

⚠️Challenges

🔵The blog had strong foundational content but lacked SEO optimization, internal linking, and technical fixes.

🔵Publishing processes were inefficient and repetitive.

🔵Site performance issues (CSS bloat, JS conflicts) impacted page speed and usability.

🔵There was no system in place for collaborative execution, tracking, or reporting across writers, editors, and developers.

🎯Goals

🔵Build scalable SEO systems to enable rapid publishing and ranking.

🔵Increase impressions, traffic, and top 3 rankings across competitive content.

🔵Streamline workflows across content, development, and outreach teams.

🔵Deliver performance improvements backed by real-time GA4 and GSC data.

🚀Strategy

⚙️My Role & Execution

I started by assisting Surabhi on this project. Over time, I stepped into the Project Lead role, driving end-to-end execution, audits, and team coordination. Here's what I owned:

✅ Built Scalable SEO Systems

🔵Developed a reusable HTML publishing code system for tables, notes, SOPs & checklists.

🔵Reduced repetitive publishing tasks, improving team efficiency and content consistency.

✅ Technical Problem Solving

🔵Diagnosed and fixed mobile/desktop table rendering issues caused by plugin conflicts.

🔵Worked with developers to resolve page speed issues including CSS bloat and JS conflicts hurting performance.

✅ Content Strategy & Briefing

🔵Wrote 12 EEAT-rich briefs every month with SERP analysis, FAQ suggestions, and competitor insights.

🔵Ensured briefs addressed user intent and filled strategic content gaps.

✅ Cross-functional Project Management

🔵Created ClickUp timelines for writers, editors, developers & outreach teams.

🔵Led weekly syncs and maintained MOMs and performance reports. (GA4 + GSC).

🔵Facilitated collaboration across functions while minimizing execution delays.

✅ Backlink Evaluation & Coordination

🔵Reviewed backlink prospects shared by outreach team.

🔵Made final calls on link quality & strategic relevance to strengthen authority.

✅ On-Page & Structural SEO

🔵Implemented interlinking strategies and optimized blog structure.

🔵Boosted crawlability and ensured internal SEO hygiene.

📈 Results Snapshot

✅ Impact

🚀 Contributed to transforming a brand-new domain into a discoverable SEO brand within 6 months.

🛠️ Built scalable publishing systems that improved execution speed and consistency

📈 Top 3 keyword rankings across competitive blog topics.

✍️ Led execution across content briefing, SEO audits, backlink evaluation, and publishing workflows.

Final Thoughts

This project was a turning point in my SEO journey — I went from learning under Surabhi to owning full-cycle SEO execution and strategy. It taught me the power of structured systems, collaborative execution, and data-backed decisions in driving organic growth.