Tasks:

Task 1 | Social Media Topical Posts | 5 Challenges

Please share an idea (including concept, copy, and visual) on each of the following brands for the indicated topical days (the ideas should have a simple and smart brand connect)

1) A multinational chain of private hospitals: Valentine’s Day (Feb 14)

2) A digital payment app: Dhanteras (Nov 10)

3)A food delivery app: International Tea Day (May 21)

4) A fashion e-commerce website/app: World Men’s Day (Nov 19)

5) A fried potato chips brand: International Dance Day (April 29)

Task 2 | Big Ticket Campaigns

Campaign Planning Challenge

Overview: With the fun and frolic done, let’s start our journey towards planning for a big ticket campaign. You’ve landed a chance to design and execute a campaign for Swiggy that everybody remembers. 

Deliverables:

 - Catchy campaign name (with insight and concept)

- The master idea under the campaign (major pillar - online/offline)

- At least 2 extensions to the campaign/master idea (supporting pillars - keep one online and one offline)

- 1 post idea under this campaign

Take note of:  The brand is looking to leverage an idea on which it can create multiple posts, and wants it to be something different from what they are currently doing or have done in the past! The campaign idea should have maximum acceptability.

Tools: Notion, Google Docs, Figma, Canva

Timeline: 48 hours

Project Type: Hiring Assignment