[Spec Ads] IPL 2023 Copywriting
Objective: In this permissionless project, my goal was to show off my design and copywriting skills. I did this by making spec ads that use trending topics, Bollywood and pop culture references, memes, and moment marketing tactics for the 2023 IPL season.
Client: IPL 2023 teams and other brands (Permissionless Project)
Thought Process:
1. Took the highlights and best moments from matches.
2. Crafted witty and relatable one-liners with references to topical trends and pop culture.
3. Simple design approach with minimalistic elements.
Tools used: Notion, Google Docs, Figma
This project is a part of #PermissionlessProject, it is being done in my personal capacity, without any guidance from any stakeholder from the brand or notable. All the copyright is reserved to the respective owners.
13 Nov 2023
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