Role & Responsibilities

- Led content strategy and development for 25+ client brands across the US, UK, and Canada, ensuring alignment with SEO goals and brand voice.

- Wrote and optimized a wide variety of content assets including blogs, product descriptions, brand pages, category pages, and location-based landing pages.

- Worked across multiple industries such as medical, fintech, apparel, dental, fitness, beauty, technical, luxury gifting, bike gadgets, pediatrics, gynecology, and more.

- Collaborated directly with clients in regular meetings to understand tone, goals, and performance metrics.

- Partnered with the SEO team to align content with keyword strategies, topic clusters, and search intent.

- Managed a team of internal and freelance writers, reviewing drafts, providing feedback, editing content, and delivering polished final versions to clients.

- Maintained a consistent content calendar, ensuring timely delivery and high editorial standards.

Key Achievements:

- Contributed to an average 45% increase in organic traffic across client websites.

- Helped drive a 30% boost in qualified lead generation for B2B clients through conversion-focused content.

- Improved click-through rates by up to 38% on product and category pages by revamping copy for clarity and engagement.

Skills:
SEO Writing · Content Strategy · Team Management · Editing & Proofreading · B2B & B2C Content · Client Communication · Industry Research · Keyword Integration