📌 Why I Wrote This Page (The Requirement)

Bimpex needed a conversion-ready product page to promote its range of industrial rotary screw air compressors.

The goal was to showcase technical specifications, highlight model-wise benefits, and attract B2B buyers searching for energy-efficient compressed air solutions.

The page had to balance SEO visibility with sales-driven content, positioning Bimpex as a trusted distributor and supplier in Mumbai, India.

🧠 How I Wrote It (Strategy + Content Process)

Studied competitor product pages and distributors to understand what kind of technical content buyers expect during their research phase.

Broke the page into logical, scannable sections: introduction, how it works, types of compressors, and individual model details.

Included keyword-rich subheadings and model names (e.g., LRST, C-AIR, APM, EPM) for SEO, ensuring each section matched common search terms.

Focused on performance benefits (energy savings, noise levels, PM motors, drive types) to help buyers make informed decisions.

Added CTAs for easy conversion at every stage.

Maintained a tone that blends technical authority with buyer-focused clarity, appealing to plant managers, engineers, and procurement heads.

📈 Results (Example Performance Metrics)

Helped Bimpex rank on Page 2 for "rotary screw air compressor distributor in Mumbai" within 3 months

Increased product page traffic by 48% over two months post-launch.

Average time spent on page: 3.5 minutes, indicating strong engagement with technical specs.

Generated 15+ direct product inquiries, mostly from industrial businesses and OEMs.

Supported Bimpex’s positioning as a go-to source for industrial-grade screw compressors in India.