Blog - How Content Became an Adhesive Brand's Secret Weapon for OEM Wins
The Objective
To reposition Kohesi Bond as:
✔ The problem-solving partner for industrial bonding challenges (not just a product supplier)
✔ The authority in high-performance, sustainable adhesives
✔ The first-choice brand specified in OEM and manufacturing guidelines
The content needed to turn engineers from:
"We need an adhesive" → "Kohesi understands our exact challenge" → "Let’s test their solution"
Here are two topics I've written for them:
Finding the Best Sealing Solution For Different Industries
All You Need to Know About Epoxy Coating
The Results
50% more specification requests from OEMs
#1 Google rankings for 17+ industrial adhesive queries
40% faster sales cycles as customers arrived pre-convinced
02 Mar 2024
Keywords
Technical Content
Content Writing
Blogging
SEO
SEO Content Writing
