Objectives & Challenges

Increase organic visibility — The client needed to stand out in a competitive local funeral services market.

Drive local traffic — Focused on reaching families in Belvidere and surrounding areas actively searching for cremation services.

Improve domain authority — A strong backlink profile was essential to rise above local competitors.

Strategy & Implementation

Local Keyword & On‑Page Optimization

Conducted focused keyword research on high-intent local terms such as “affordable cremation Belvidere IL”.

Optimized meta tags, headers, and content to improve relevance for local search.

Technical SEO & Site Performance

Ensured mobile responsiveness and fast load times to enhance user experience and Google rankings.

Maintained site security and uptime throughout the optimization process.

Targeted Backlink Outreach

Built a local-centric backlink profile, earning around 1,100+ links from local directories, community blogs, and industry-relevant sites.

Reputation & Review Management

Encouraged satisfied clients to leave reviews on Google and local platforms, enhancing trust and local SEO signals.

Results & Outcomes

+287% surge in organic traffic, demonstrating strong local engagement and successful keyword targeting. 

Secured 1,100+ high-quality backlinks, significantly boosting domain authority and local search relevance.

Achieved first-page rankings for key local search queries, leading to increased site inquiries and service bookings.