Objectives & Challenges

Enhance organic search traffic — Koshie O aimed to increase visibility in a competitive global fashion market.

Establish brand authority — Required building a trustworthy backlink profile and consistent ranking growth.

Improve site performance — Page load times and technical optimization were crucial to user experience and rankings.

Strategy & Implementation

Massive Backlink Outreach Campaign
Successfully secured 68,100+ high-quality backlinks from fashion blogs, directories, and industry publications to boost authority.

Technical & Performance Optimization

Improved site speed and fixed core web vitals.

Protected user data and ensured traffic continuity during optimizations.

Fixed on-page issues such as metadata, heading structure, and internal linking.

Content Strategy & Keyword Mapping
Created keyword-focused content targeting fashion and cultural terms, improving visibility across relevant search queries.

Results & Outcomes

+173.9% increase in organic traffic, indicating higher engagement and stronger reach.

Built 68K+ quality backlinks, significantly boosting domain strength and trust.

Achieved higher keyword rankings for core fashion and cultural identity terms, placing the brand in front of a wider global audience.