Objectives & Challenges

Reduce IT bottlenecks — The bank struggled with dependency on IT teams to implement analytics tags across complex domains.

Track user journeys across domains/subdomains — Needed accurate cross-domain data collection to understand customer behavior fully.

Improve event & funnel analytics — Ensure comprehensive insights into customer interactions and drop-off points .

Strategy & Implementation

Collaborative Requirements Gathering
Worked closely with marketing and product teams to identify key events and user journey mapping needs.

Full Audit & GTM Deployment
Conducted a detailed audit of existing analytics setups. Implemented Google Tag Manager (GTM) across multiple domains and subdomains with event tracking, ensuring data consistency.

Cross-Domain Tag Architecture
Designed and tested event triggers and custom variables across all digital properties using a dedicated UA-ID in staging before live deployment.

Rigorous QA & Testing
Performed thorough validation via staging environments to ensure reliable data capture and eliminate tracking errors before launch.

Results & Outcomes

Reduced IT dependency — Marketing teams could now independently manage and deploy tracking tags.

Accurate cross-domain tracking — Enabled coherent user journey analysis across web assets.

In-depth event & funnel insights — Better visibility into user interactions informed optimization of conversion flows.