Objectives & Challenges

Overcome technical SEO roadblocks — The React/Next.js site had indexability and caching limitations affecting SERP visibility.

Optimize full-funnel content — Needed to align existing educational assets with different stages of the user journey.

Expand top-of-funnel reach — Prior efforts had limited audience awareness and lead generation.

Strategy & Implementation

Technical & Web Development Augmentation

Conducted a deep framework audit and implemented custom modules for improved caching and indexing.

Revamped UX with mobile responsiveness, streamlined navigation, and optimized layouts.

Content Strategy & Funnel Mapping

Performed thorough content audits to categorize content for awareness, consideration, and conversion stages.

Rolled out a top-of-funnel content plan based on user behavior insights—covering formats, channels, and engagement tactics.

Results & Outcomes

Achieved a 5× increase in organic traffic, indicating major improvements in discovery and reach.

Saw a 2.1× uplift in revenue, directly attributable to the SEO and content strategy.