Project Overview

I managed Meta Ads campaigns for Zezow Kids Wear, an e-commerce brand offering stylish and affordable clothing for kids. My focus was to drive website traffic, generate WhatsApp enquiries, and support online sales through Facebook and Instagram advertising.

Objective

Increase website traffic

Generate WhatsApp enquiries

Promote seasonal offers and new product collections

Improve campaign performance through continuous optimization

My Role

Planned and launched Meta Ads campaigns

Researched and targeted relevant audiences

Managed daily campaign budgets

Tested creatives, ad copy, and campaign objectives

Monitored campaign performance and optimized campaigns based on data

Prepared campaign performance reports

Campaign Highlights

Managed Website Traffic, Sales, WhatsApp Leads, and Engagement campaigns using Meta Ads

Promoted multiple kids' clothing collections and seasonal offers across Facebook and Instagram

Optimized audiences, creatives, and campaign objectives to improve overall performance

Continuously monitored campaigns to increase website traffic and customer enquiries

Campaign Performance

Managed multiple Meta Ads campaigns from March to June 2026

Generated 947 website link clicks through website traffic campaigns

Achieved 557 WhatsApp conversations during the Tamil New Year promotional campaign

Reached over 108,000 people across Meta platforms

Delivered more than 123,000 impressions on the best-performing campaign

Achieved website clicks at a cost as low as ₹1.15 per click

Successfully managed Website Traffic, Sales, WhatsApp Leads, and Engagement campaigns for the brand

Tools Used

Meta Ads Manager

Meta Business Suite

Key Learning

This project strengthened my understanding of e-commerce performance marketing and how different campaign objectives—Website Traffic, Sales, Engagement, and WhatsApp Leads—work together to drive customer acquisition and business growth. It also helped me gain hands-on experience in audience targeting, creative testing, and campaign optimization.