Project Overview

I managed Meta Ads campaigns for Shobika Makeover, a bridal makeup studio specializing in bridal and occasion makeup services. My role was to generate high-quality WhatsApp enquiries, increase bridal booking opportunities, and improve campaign performance through Facebook and Instagram advertising.

Objective

Generate qualified WhatsApp enquiries

Increase bridal makeup bookings

Improve campaign performance and reduce cost per conversation

Build brand awareness through engaging content

My Role

Planned and launched Meta Ads campaigns

Researched and targeted relevant audiences

Managed daily campaign budgets

Tested creatives, videos, and carousel ads

Optimized campaigns based on performance data

Monitored campaign results and prepared performance reports

Campaign Highlights

Managed WhatsApp Lead Generation and Engagement campaigns using Meta Ads

Promoted bridal makeup services through Facebook and Instagram

Optimized audiences, creatives, and campaign objectives to improve lead quality

Used video and carousel creatives to increase engagement and generate more customer enquiries

Campaign Performance

Managed multiple Meta Ads campaigns from March to June 2026

Generated 352 WhatsApp conversations through lead generation campaigns

Reached over 74,700 people across Facebook and Instagram

Delivered more than 100,700 impressions

Achieved 165 WhatsApp conversations in the best-performing campaign at a cost of ₹28.25 per conversation

Generated 1,253 post engagements through a high-performing engagement campaign

Successfully managed Lead Generation and Engagement campaigns while maintaining cost-efficient performance

Tools Used

Meta Ads Manager

Meta Business Suite

Key Learning

Working on Shobika Makeover strengthened my understanding of performance marketing for local service businesses. I gained hands-on experience in generating qualified WhatsApp enquiries, improving lead quality through audience targeting, testing different creatives, and continuously optimizing campaigns to achieve better results.