Brand Awareness & Lead Generation
Project Objective
Generate high-quality WhatsApp leads, increase Instagram engagement, and build brand awareness for Magicalens Creative Stories through data-driven Meta Ads campaigns.
What I Did
Planned, launched, and optimized multiple Facebook & Instagram ad campaigns focused on lead generation, engagement, hiring, and traffic. Managed audience research, campaign setup, creative testing, budget allocation, and performance optimization to maximize campaign results.
Results
• Generated 329+ qualified WhatsApp leads
• Reached 120K+ people
• Delivered 140K+ impressions
• Achieved 14,443+ engagements
• Reduced lead costs through continuous optimization and creative testing
Tools Used
- Meta Ads Manager
- Meta Business Suite
Timeline
Approximately 4 months (March–June 2026)
Organization
Completed as part of Magicalens Creative Stories.
Skills Demonstrated
Performance Marketing • Meta Ads • Facebook Ads • Instagram Ads • Lead Generation • Audience Targeting • Creative Testing • Campaign Optimization • Performance Analysis
30 Jun 2026
Keywords
