Project Description

I executed a paid awareness campaign for EuroKids Warangal to increase local visibility for their preschool admissions (Age 2–6).

The objective was to build strong brand presence among parents aged 24–40 within the target location using Instagram ads.

With a total budget of ₹598.89 over 7 days, I structured and launched a reach-optimised campaign focused on hyperlocal targeting and clear admissions messaging.

The campaign delivered:

115,455 people reached

241,479 impressions

₹2.48 CPM

2.09 average frequency

₹5.18 cost per person reached

This ensured strong brand recall at a highly cost-efficient rate while maximizing visibility within the target market.

The awareness campaign created a foundation for the next phase of marketing, including lead generation and retargeting.

My Role

Campaign strategy and structure

Audience research and targeting

Creative messaging optimization

Budget allocation

Performance monitoring

Reporting and analysis

Strategy Breakdown

Used the awareness objective optimized for reach.

Targeted parents aged 24–40 in Warangal

Implemented hyperlocal targeting

Designed admissions - awareness image creative

Maintained optimal frequency for brand recall

Achieved low CPM to maximize budget efficiency

Results and Impact

The campaign generated over 2.4 lakh impressions while maintaining cost efficiency, helping the preschool strengthen local recognition during the admissions period.

This project demonstrates the ability to drive large-scale awareness and brand visibility with a limited budget through structured targeting and performance-focused execution.