The objective of this project was to apply the digital marketing concepts learned in the Digital Marketing Pro Course by creating and executing a structured content strategy for an Instagram campaign. I acted as both the creator and marketer for MyCaptain’s Creator Kickstarter Course, developing content under the theme ‘Scroll Less, Create More.’

The goal was to define clear daily objectives, craft engaging captions, create diverse content formats (Reels, static posts, stories, and carousel posts), and implement the AIDA marketing funnel to guide the audience from awareness to action. Through this project, I aimed to enhance audience engagement, promote the course’s value, and build a cohesive, branded experience that reflects the campaign’s purpose. The project also provided hands-on experience in content planning, strategy execution, and audience interaction on Instagram.