Conducted a comprehensive SEO Health Check for leading Indian beauty and e-commerce platforms Purplle and Nykaa, with the objective of evaluating overall organic search performance and identifying scalable growth opportunities.

Performed a detailed on-page SEO audit covering keyword alignment, metadata optimization, heading structure, internal linking, content quality, indexation, and category-page optimization across large-scale product and content inventories.

Led a thorough technical SEO review, assessing crawlability, site architecture, Core Web Vitals, page speed, mobile usability, URL structures, sitemap and robots configuration, and index coverage to uncover technical constraints impacting visibility and performance.

Executed an off-page SEO analysis to evaluate backlink quality, domain authority, anchor text distribution, and competitive gaps within the Indian beauty and lifestyle e-commerce landscape.

Synthesized insights into a prioritized SEO action roadmap, outlining quick wins, medium-term fixes, and long-term strategic recommendations aligned with business objectives, high-intent keywords, and category-level growth.

This project strengthened the SEO foundation for high-traffic, content-heavy e-commerce platforms by improving technical stability, on-page relevance, and authority signals.