The objective of this competitor analysis is to compare Lenskart’s position in the eyewear industry with key competitors – Specsmaker, Ray-Ban, and Titan Eyeplus – by evaluating their product offerings, business models, target customers, pricing strategies, and trust-building methods. The analysis focuses on identifying how these brands cater to different customer segments such as young, style-conscious users, professionals, tech-savvy buyers, and families with children.

By studying factors such as distribution channels, customer experience, unique selling propositions, and price ranges, the analysis aims to uncover opportunities for Lenskart to strengthen its value proposition, enhance customer trust, and expand its reach in urban and semi-urban markets. The goal is to provide actionable insights that help improve Lenskart’s brand differentiation, customer engagement, and competitive advantage in the evolving eyewear market.