The objective of this project is to develop customer personas for Lenskart, Zoom, and Whole Truth Foods by analyzing their customer base’s demographics, behaviors, preferences, and needs. The purpose is to help these brands better understand their audience and create more relevant, targeted marketing strategies.
The customer personas will provide actionable insights that guide product development, communication approaches, and engagement tactics, enabling the brands to build stronger relationships with their customers and enhance overall user experience.
27 Jun 2025
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