• Researched competitor strategies and market trends to identify growth opportunities, helping clients across Retail and Tech sectors refine their product strategies and stay competitive.
• Led Google Ads and Meta Ads campaigns, tailoring creatives for platform-specific audiences and optimizing budgets to achieve 2x ROAS for clients.
• Helped clients to optimize product catalogues that reduced user drop-offs by 8% and increased average order value by 10%.
• Improved client websites by suggesting UX enhancements, resulting in increased user retention and reduced bounce rates.
• Helped clients to refine SEO strategies, boosting organic traffic by 12% through keyword optimization and technical fixes.
• Managed the full-cycle talent acquisition process, sourcing and placing over 10+ professionals in top-tier clients like Meta, AMD, Intel, MIT Lincoln Laboratory, Lockheed Martin.
• Sourced candidates for critical roles requiring U.S. government clearances such as Interim, Secret, Top Secret, TS/SCI, and TS/SCI with CI Polygraph.

Skills Used: Product Strategy, SQL, SEO, UX Design, Ads Management, Google Analytics, Digital Marketing, Catalogue Management, Business Development, Advanced Excel, SEMrush, Campaign Management