• Partnered with cross-functional teams to optimize product catalogues, correcting errors and refreshing data to enhance product discoverability, reduce bounce rates, and increase engagement.
• Collaborated with customer support to identify and resolve checkout and refund pain points, leading to an 8% reduction in customer complaints.
• Analysed user behaviour using Google Analytics and SEMrush, identifying opportunities to improve navigation and refine filters, resulting in better product search experiences.
• Monitored key metrics (e.g., cart abandonment rate, AOV, checkout drop-off rate) to refine product pricing and checkout flows, driving a 8% revenue increase and reducing cart abandonment by 4%.
• Assisted in the execution of product campaigns, supporting marketing teams to promote new arrivals and seasonal offers, driving customer engagement and boosting sales during key promotional periods.

Skills Used: Product Management, RACI, SWOT Analysis, SMART Goals, SQL, Stakeholder Management, Market Research & Competitor Analysis, UX Design, Catalogue Management, Google Analytics, Advanced Excel, JIRA, Inventory Management, ROI Analysis, Campaign Management, SEMrush, SEO