• Conducted comprehensive market research to identify and evaluate potential strategic partners, aligning them with the company’s vision and growth objectives, and proactively initiating high-value relationships that fostered long-term business development and expansion opportunities.
• Collaborated with the UX team to streamline product catalogues, address navigation issues, and redesign filters. Used user behaviour insights to optimize listings, resulting in an 8% increase in conversions.
• Contributed to marketing campaigns and A/B testing for ads and landing pages, utilizing customer insights to refine creatives, lower bounce rates, and drive higher engagement.
• Leveraged SQL and Metabase to monitor KPIs (conversion rate, AOV, cart abandonment, CAC, ROAS, NPS) and partnership performance, optimizing campaigns and checkout flows to enhance conversion rates.
• Analysed product search performance with Google Analytics and SEMrush, refining filters and categories to boost user interaction and improve the overall search experience.
• Managed inventory across four sales channels, reducing stockouts by 10% and improving customer satisfaction by 6%, ensuring product availability and smooth order fulfilment.

Skills Used:Product Management, Strategic Partnership, RACI, SWOT Analysis, SMART Goals, SQL, Market Research & Competitor Analysis, Stakeholder Management, UX Design, Catalogue Management, Google Analytics, SEMrush, Advanced Excel, SEO, Campaign Management, Inventory Management, ROI Analysis, Metabase, A/B Testing, Ads Management, GTM Strategies, Shopify