Objective

Sensibull is the India's largest Options trading platform. The objective of this case study is to understand pain points of Sensibull users and comprehensive analysis of possible solutions. 

Tools & Technologies used:

1. Google forms for survey
2. Excel for result analysis
3. Balsamiq for wireframing
4. Extensio for creating user personas
5. MS Office for PPT

Challenges and learning:

  1. Identifying and connecting with active Sensibull users proved to be challenging due to conservative approach towards trading and financial transactions of Indians.

 2. I deep dived into financial markets. I learnt about various perspectives of options traders and expectations from technology. 

3. Consumers expect maximum outcome with minimum efforts while using the apps. 

Result/Outcome

Customers have 3  major pain points with Sensibull app.

 1. No sense of community.

 2. No back testing feature.

 3. No loss prevention mechanism.

I have talked about possible solutions and new features to address all these 3 pain points. I have also suggested a new idea based on AI that will enhance customers experience.