Case Study \ Sensibull

Objective

Sensibull is the India's largest Options trading platform. The objective of this case study is to understand pain points of Sensibull users and comprehensive analysis of possible solutions. 

Tools & Technologies used:

  1. Google forms for survey
  2. Excel for result analysis
  3. Balsamiq for wireframing
  4. Extensio for creating user personas
  5. MS Office for PPT

Challenges and learning:

  1. Identifying and connecting with active Sensibull users proved to be challenging due to conservative approach towards trading and financial transactions of Indians.

 2. I deep dived into financial markets. I learnt about various perspectives of options traders and expectations from technology. 

3. Consumers expect maximum outcome with minimum efforts while using the apps. 

Result/Outcome

Customers have 3  major pain points with Sensibull app.

 1. No sense of community.

 2. No back testing feature.

 3. No loss prevention mechanism.

I have talked about possible solutions and new features to address all these 3 pain points. I have also suggested a new idea based on AI that will enhance customers experience. 

20 Aug 2022

Keywords
product management
product
sensibull
prototyping
software development
case study
product design
tech
trading
derivatives
options

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