Case Study \ Google Podcast

Objective

Google Podcast is one of the world's leading podcast apps. The objective of this case study is to understand pain points of users and comprehensive analysis of possible solutions. 

Tools & Technologies used:

  1. Google forms for survey
  2. Excel for result analysis
  3. Balsamiq for wireframing
  4. Uxpressia for creating user personas
  5. MS Office for PPT

Challenges and learning:

  1. Identifying and connecting with active users of google podcast apps was challenging. Daily active users are less.

 Result/Outcome

Customers have 4  major pain points with Google Podcast app.

1. Isolating & boring experience.

2. Feel disconnected with the content.

3. Inability of sharing favourite part of the podcast

4. Can’t note down summary.

I have talked about possible solutions and new features to address all these 4 pain points. I have also suggested a new idea based on neural networks that will enhance customers experience. 

10 Sep 2022

Keywords
product management
podcast
wireframes
prototyping
case study

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