Objective

Amazon Prime Video is one of the world's leading OTT platforms. The objective of this case study is to understand pain points of users and comprehensive analysis of possible solutions. 

Tools & Technologies used:

1. Google forms for survey
2. Excel for result analysis
3. Mockflow for wireframing
4. Xtensio for creating user personas
5. MS Office for PPT

Challenges and learning:

  1. Identifying and connecting with active users of Prime Video was challenging.Amazon Prime subscribers are less in India.

Result/Outcome

Users have 3 major pain points with Prime Video app.

1. Missing friends while watching a movie. Isolating experience.

2. Not enough content categorization.

3. Difficult to find content as per the mood.

I have talked about possible solutions and new features to address all these pain points. I have also suggested a new idea based on neural networks that will enhance customers experience.