Case Study \ Airbnb

Objective

Airbnb is one of the world's leading travel & stay booking platform. The objective of this case study is to understand pain points of users and comprehensive analysis of possible solutions. 

Tools & Technologies used:

  1. Google forms for survey
  2. Excel for result analysis
  3. Draw.io for wireframing
  4. Xtensio for creating user personas
  5. MS Office for PPT

Challenges and learning:

  1. Identifying and connecting with active users of Airbn was challenging as many people prefer traditional hotels in India.

2. User penetration is still at nascent stage in India.

Result/Outcome

Users have 3 major pain points.

1. They have to go through multiple apps to book their vacation.

2. Inability to create own itinerary.

3. Difficult to picture themselves at the location.

I have talked about possible solutions and new features to address all these pain points. I have also suggested a new idea based on neural networks that will enhance customers experience. 

05 Nov 2022

Keywords
product management
case study
prototyping
tech
design
software
product

Creating portfolio made simple for

Trusted by 7400+ folks. Try it now, free to use

Start making more money