Objective

Deliveroo is one of the UK's leading food delivery app. The objective of this case study is to understand pain points of users and comprehensive analysis of possible solutions. 

Tools & Technologies used:

1. Google forms for survey
2. Excel for result analysis
3. Draw.io for wireframing
4. Xtensio for creating user personas
5. MS Office for PPT

Challenges and learning:

  Identifying and connecting with active users of Deliveroo was challenging as many people prefer traditional hotels in UK.

Result/Outcome

Users have 3 major pain points.

1. Can’t find quick meal options.

2. No recommendation based on time of the day.

3. Can’t search a dish by picture

4. Chef Booking not available

I have talked about possible solutions and new features to address all these pain points. I have also suggested a new idea based on neural networks that will enhance customers experience.