Zepto Spec Ad
BRIEF — Zepto Billboard
Brand: Zepto
Project: Spec Billboard Ad
Objective:
Showcase Zepto’s core promise — delivery of anything in just 10 minutes — through a bold, minimal, high-impact outdoor ad.
Insight:
People today want instant convenience. If something is needed, it’s needed now — not an hour later.
USP:
10-minute delivery. Wide category coverage: groceries, essentials, snacks, etc.
Single-Minded Message (SMP):
Zepto delivers everything in 10 minutes.
Tone:
Fast. Young. Urban. Simple. Eye-catching.
Audience:
Gen Z, millennials, students, working professionals — anyone who relies on quick delivery.
04 Dec 2025
Keywords
Zepto Copywriting Spec Ad Billboard
