Billboard Copywriting & Creative Direction (Lenskart × Swiggy — Trend Adaptation)
Project Overview
This project is inspired by the ongoing “Isse Accha Kya Hoga?” billboard trend.
I recreated the concept for two different brands — Lenskart & Swiggy — while maintaining brand authenticity, tone of voice, and visual identity.
Objective
To translate a trending creative format into brand-specific billboard concepts.
To maintain brand colours, logos, and tone accurately.
To craft short, clever, high-impact one-liners suitable for outdoor advertising.
Concept & Idea
The core idea revolves around contrasting two relatable scenarios —
Upar (a need/desire) vs Neeche (brand’s solution) —
followed by the punchline:
“Isse accha kya hoga?”
This creates instant recall, humour, and strong brand connect.
05 Dec 2025
Keywords
Lenskart Swiggy copywriting spec Ad Billboard
