🚀 SEO Sprint Case Study: Strategic SEO for Global EdTech Growth in 15 Days
Client: Continuing Education (CEU) Provider in the Mental Health EdTech Industry
Project: 15-Day Strategic Sprint using AREP Framework
Role: Led SEO audit, competitive research, content roadmap, and growth projections
Goal: Increase organic visibility, generate qualified leads, and support international SEO expansion
🧭 Why This Project?
The client was aiming to:
Grow non-branded organic traffic
Increase sales for their CEU courses
Expand into the US, Canada, and Australia
Build a scalable SEO roadmap for the next 12–24 months
🔍 Phase 1: Audit
Used GSC, PageSpeed, Screaming Frog, and manual review.
Key Technical Issues:
❌ Robots.txt blocking high-value URLs like /faq and /app-landing
🧱 Sitemap bloat with broken/redirected/noindex URLs
🐌 Poor Core Web Vitals across desktop and mobile (avg. PSI score <60)
🧩 No schema markup — missing Course, FAQ, Organization, and Product types
📚 Flat site architecture hindered category discovery and internal linking
📊 Phase 2: Research
🔑 Keyword Research (UK + Global)
1,000+ keywords across 6 key course clusters:
“Continuing education for mental health professionals”
“DBT/CBT training”
“Psychology CEUs”
“LCSW CEU courses”
Identified TOFU & BOFU keyword intent categories
Used Ahrefs + manual topical clustering to shape site structure & blog plan
🆚 Competitor Analysis
Benchmarked against 8 niche CEU competitors (e.g., PESI, Psychotherapy.net):
| Metric | Client | Competitor A | Competitor B |
|---|---|---|---|
| Domain Rating (DR) | 42 | 73 | 71 |
| Referring Domains | 146 | 979 | 2.1K |
| Monthly Traffic | 2.4K | 45K | 11.5K |
| Blog Presence | Yes | Yes | Yes |
Found 77 top 10 ranking keywords and 300+ untapped backlink opportunities.
⚙️ Phase 3: Execution Plan
🔧 Technical SEO (April–June 2025)
Fix sitemap, robots.txt, Core Web Vitals (JS/CSS cleanup), and schema implementation
Resolve 404s, redirects, broken links, and canonical issues
✍️ On-Page SEO
Optimize 23+ course category pages and 335 product pages
Improve blog URLs, alt tags, image sizes
Add FAQs and contextual internal linking
📁 Content Strategy (May–July)
New Course Category Pages: e.g., LCSW CEUs, Psychiatry CME Online, DBT Certification
Blog Topics: “DBT vs CBT,” “APA-approved CE for Psychologists,” “Mental Health CEU Tracker Template”
Free Resource Hubs: CEU checklists, comparison charts for backlink generation and lead capture
🌎 International SEO
Subfolder structure: /us, /ca, /au
hreflang implementation and region-specific keyword targeting
📈 Phase 4: Projections
🚀 12-Month Target
| Metric | Estimate |
|---|---|
| Monthly Organic Traffic | 45,297 |
| Leads (2% CVR) | 905 |
| Revenue (CLTV £140) | £126,830 |
| ROI | 169.11% |
📈 18-Month Potential
Traffic: 187,564
Revenue: £525,178
ROI: 700%+
📈 24-Month Potential
Traffic: 350,702
Revenue: £981,964+
ROI: 1309%
✅ Final Outcome
🚀 Completed end-to-end audit, research & roadmap in 15 days
📊 Identified £500K+ revenue growth path via SEO
🧠 Built structured execution plan from technical fixes to content strategy
💼 Positioned project for long-term SEO retainer engagement
29 Apr 2025
Keywords
